Privacy Policy

Last updated: August 2026

1. Introduction

SEO Challenge ("we", "us", "our") operates seochallenge.co.uk. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our service and the choices you have associated with that data.

2. Information Collection and Use

We collect information for the following purposes:

• Email address (to authenticate you — password or magic link)
• URLs submitted to the free audit tool, and the audit results (kept to serve the shareable result link; a hash of your IP is kept briefly for rate limiting)
• Site URL and platform (WordPress, Git, etc.)
• Platform credentials (encrypted, not readable by us)
• Content you publish (to rank-check and improve recommendations)
• Usage data (which features you use, frequency, etc.)

3. Data Security

Sensitive credentials (WordPress app passwords, GitHub tokens) are encrypted with AES-256-GCM before storage. We never store plaintext passwords. Connection credentials are deleted when you disconnect a site.

4. Your Rights

You have the right to:

• Access your personal data
• Delete your account and all associated data
• Export your content and rank history
• Disconnect sites without penalty

5. Contact

If you have privacy questions, email hello@seochallenge.co.uk

Data controller: WEB PRINT & SIGNS LIMITED, company number 16585795, Unit 3, 116 Bury New Road, Manchester, M8 8EB. You can complain to the ICO (ico.org.uk) if you believe your data has been mishandled.